We’ve all heard them. We’ve all been victim to them. We all dread them.
You know — those dull, dry sales calls, where you can tell that the person on the other end of the line is reading a script. (And often, not very well.)
Sure, he or she is only trying to make a living, but there’s got to be a better way. In fact, maybe those calls are particularly annoying to us at Technekes because not only do we know there’s a better approach, we employ a better approach – every day at the MIC (Marketing Interaction Center).
We’ve rolled out an entirely new sales training program – TOAST – to help our sales support associates engage decision makers in conversations, not sales presentations.
TOAST (Technekes Outreach Associate Sales Training) was written and developed based on our own strategic use of the phone and best-in-class sales training. The premise is simple: engaging decision makers is an art, and with proper training, it’s an art that can be mastered.
With TOAST, traditional sales “spiels” are eliminated. Our trained associates don’t use scripts. Instead, striving to acquire the extra bit of valuable information, folks at the MIC tailor their approach to the client’s unique selling proposition, uncovering and then, discussing a customer’s “pain points.”
Once a Technekes associate has been “TOASTed,” he or she can be confident combining artful conversational skills with expert product knowledge, and instead of interrupted and annoyed, the person they’re calling will feel understood and appreciated.
So here’s a TOAST – to the end of dull, ineffective sales calls!